Friday, May 7, 2010

friday favorites: floating logos

From Matt Siber (via my pal Jacob), carefully Photoshopped portraits of roadside signage with their supporting structures removed. From Matt's statement:

Making the signs appear to float not only draws attention to this type of signage but also gives them, and the companies that put them there, an otherworldly quality. References can be drawn to religious iconography, the supernatural, popular notions of extraterrestrials, or science fiction films such as Blade Runner. Each of these references refers to something that can profoundly affect our lives yet is just beyond our control and comprehension.


For me, they also show how signage designed for cars and not humans can literally loom over our heads, distant and free of context like a silent sentinels visiting from another planet, adding to an already alienating landscape of sprawl. More beautiful work at Matt's site.


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About the Photographer

Los Angeles, CA, United States
Writer, designer, and urban planning geek.

Got a location idea or photo submission? Send it to hello@davidyoon.com. I'll post it to the blog or even run out to shoot it myself.

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